Ema Koja has taken three-dimensional puff painting to a new level, incorporating the technique into couture fashions.

“I first saw her pieces last year at market in Atlanta,” said Emily Goodwin, owner of Boutique Couture, a bridal and special-occasion boutique on Market Street.

“When I go to market, I’m focused. I’ve already done my homework and I know what I want,” said Ms. Goodwin, 29. “When I walked by her ‘Ema Savahl Couture’ display, it caught my eye and I had to go into her showroom. I fell in love with her designs.”

Several weeks ago, Ms. Goodwin received her first shipment of Ema Savahl Couture hand-painted evening and cocktail dresses.

“Customers are completely blown away by the dresses,” she said. “The dresses are unlike anything you’ve ever seen, and they’re very feminine and sexy.”

On most of of the dresses, the bodice features the handiwork of the artist/designer and her staff of painters. Typically, the fabric is tulle, sometimes layered, and often in rich colors.

Newlywed Lauren Case said she wore one of the floor-length styles to her rehearsal dinner.

“I am big busted and it’s often hard to find clothes that fit comfortably,” she said. “The paint on the fabric molds to your body and holds your shape. It felt and looked wonderful. I think any body type would be comfortable in these dresses.”

Some people, though, may not think the artsy dress is practical, Ms. Goodwin said.

In addition to the price tag, about $600, the dress has to be hand-washed to protect the paint, she said. “But as long as you take special care of it, it will last,” Ms. Goodwin said.

The gowns have been seen on such celebrities as Paris Hilton, Tyra Banks, Paula Abdul and Kelly Clarkson.

“The gowns are definitely head-turners,” Ms. Goodwin said. “I’ve got two in my storefront windows, and they’re drawing a lot of attention.”

According to www.emasavahl.com, Ms. Koja wanted to combine fashion and art without limitations. “By utilizing a strong talent in color combination, patterns and fit, Ema has created a look that has been seen on fashionistas from coast to coast.”

Ms. Koja, who in 2000 was named best new fashion designer in Paris, grew up in Albania surrounded by relatives who worked as designers and tailors, instilling in her a love of fashion and a keen sense of style, the Web site noted. She eventually moved to Miami where she created the Ema Savahl Couture line.

“I sold three dresses in the first week,” Ms. Goodwin said. “Gala events are big in Chattanooga and women want something different to wear. These dresses are different — and beautiful.”

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