PIKEVILLE, Tenn. — A Florida baby boomer is offering a unique roadside motel and campground for sale.

Carl Fowler, 58, is trying to sell The Motorcycle Ranch, a motel, restaurant and campground located at 28210 U.S. Highway 127 between Dunlap and Pikeville. He said he opened the motel about two years ago to target motorcycle club members traveling through the area. He built the motel himself, he said.

“We’ve got some of the best roads for cycle riding” in Bledsoe County, Mr. Fowler said.

On one trip his club pulled into a motel with a lit vacancy sign, but the motel operator switched off the sign, apparently not wanting to serve the motorcycle riders, he said. So, he decided to build a motel geared toward people with his enthusiasm for motorcycles, he said.

Mr. Fowler said he splits his time between his homes in Pikeville and St. Cloud, Fla., where his wife lives and works. He decided to see if the hotel would sell because of the economy. He is firm on the $399,000 asking price, he said, and if the motel doesn’t sell, he’ll keep adding amenities to increase its value. If the property sells, Mr. Fowler said he’ll return to Florida, where he owns investment properties.

Maggie Armstrong of Crye-Leike Realtors’ East Brainerd office is the listing agent for The Motorcycle Ranch. The 5-acre property has a seven-room motel, 24-seat restaurant and room for camping, she said. The motel rooms have air conditioning, Internet connections and televisions, Mr. Fowler said.

Mr. Fowler said he is a Chattanooga native who is partial Cherokee. The campground has several Native American tents for campers.

Mr. Fowler said he has water and sewer hooked up for one motor home, but had planned to create a full-scale motor lodge. He has drawn up plans for several cabins based on an Old West theme and other lodging options, he said. The motel does have a covered pavilion with a screen for showing movies, plus karaoke equipment.

And, the World’s Longest Yard Sale runs right by the motel, which was a big factor in choosing that particular location, he said.

“I think I created something where motorcyclists can feel at home,” he said.