Graceland, former Memphis home of Elvis Presley, has three new exhibits honoring the King.

“Elvis in Hollywood,” “Elvis Lives: The King and Pop Culture” and new exhibits in the Elvis Presley Automobile Museum are now open to the public.

“We have so much in our collection that we are able to reorganize and regroup them into something new,” said Kevin Kern, of Elvis Presley Enterprises Inc.

Among the items on display in the “Elvis in Hollywood” exhibit are Presley’s personal copy of “Love Me Tender,” a 1956 Gibson guitar used by Presley in three of his films, the denim jacket worn by Presley in the opening scenes of “Jailhouse Rock” and his leather-bound script from “Viva Las Vegas.” Also in the collection are the black jacket and pants from talent show scenes in “Viva Las Vegas” and all 33 original movie posters.

“Elvis Lives: The King and Pop Culture” is an interactive exhibit designed to allow visitors to experience how Elvis influenced pop culture. The exhibit uses video, photos and special displays and an audio listening station.

The Elvis Presley Automobile Museum celebrates new additions with a special display featuring both of Presley’s Rolls Royce sedans and his six-door Mercedes Benz limousine featured in the movie “Elvis on Tour.”

“It’s amazing stuff, but what people who come here tell us all the time is that Elvis was just folks like the rest of us,” Mr. Kern said. “You really experience that when you visit Graceland. It was a home.”