A “Treat Yourself” marketing campaign created for CBL & Associates Properties Inc. recently won a Gold MAXI award from the International Council of Shopping Centers.

KMT Creative Group of Chattanooga created the campaign for CBL, which is a leading shopping center owner and developer.

KMT developed the “Treat Yourself” campaign to position CBL to encourage shoppers to experience the “feeling” of shopping in the company’s 83 malls and shopping centers throughout the United States. The campaign featured print, television, radio, outdoor, Web and on-mall components.

A news release said CBL management had credited KMT’s campaign with boosting traffic for mall tenants in most of the company’s locations.

“The ‘Treat Yourself’ campaign has been well received by consumers, retailers and professionals in the shopping center industry.” said Barb Faucette, CBL vice president of mall marketing. “The campaign was a cost effective program for the shopping centers while still creating over 150 million media impressions across the country.”

The MAXI awards program recognizes excellence in shopping center marketing and awards have been given annually since 1972.

Nashville native presented award

Deborah Taylor Tate, of Nashville, a former Federal Communications Commission member and now a distinguished adjunct senior fellow at the Free State Foundation, has been presented the World Telecommunications and Information Society Award by the International Telecommunications Union.

She was presented the award at the annual WTIS forum in Geneva, Switzerland, in recognition of her sustained work to protect children in cyberspace and over the airwaves while at the FCC.

The honoree served as an FCC commissioner from 2006 until January 2009. Prior to that, she was chairman and director of the Tennessee Regulatory Authority, overseeing state telecommunications regulation and utilities in the state. She previously served as legal counsel and senior policy adviser to two Tennessee governors: Lamar Alexander, who is now a U.S. senator from Tennessee, and Don Sundquist. She also served as a director of Vanderbilt University’s State and Local Policy Institute.

Matthew S. Stovall elected to board

Matthew S. Stovall, who is vice president and manager of the Chattanooga office of Barge Waggoner Sumner & Cannon Inc., has been elected to the board of directors of his firm.

He has 24 years of experience that includes projects like master planning, park and recreational facilities, tree preservation plans, commercial buildings, single- and multi-family housing, and industrial facilities.

He started with the firm in 1993 as a senior landscape architect and became manager of the Chattanooga office at its opening in 2001.

He is a graduate of the University of Tennessee and has a master’s in landscape architecture from Louisiana State University. He is a registered landscape architect in Tennessee, Louisiana, Florida, Mississippi, Alabama and Georgia.

Barge Waggoner is an engineering, architecture, planning, landscape architecture and surveying firm that has offices in Tennessee, Alabama and Ohio.

Eiselstein promoted by BlueCross

Stacy Eiselstein has become associate general counsel at BlueCross BlueShield of Tennessee.

She will now be responsible for providing legal support for BlueCross’ finance, marketing and corporate governance divisions as well as its Cover Tennessee division.

She joined the Chattanooga-based health insurer in April 2006 after working with the law firms of

Eiselstein joined BlueCross in April 2006. Before joining, she worked at the Chattanooga office of Baker, Donelson, Bearman, Caldwell & Berkowitz and Miller & Martin.

She received her bachelor’s degree in international affairs and Russian from Florida State University. She earned an MBA and law degrees from the University of Tennessee, Knoxville.

Philipose receives Memorial honor

Minu Philipose, a registered nurse at Memorial Hospital, was named the 2009 Memorial Health Care System Nurse of Excellence. He was chosen from 51 Nurse of Excellence unit award winners.

“The decision centered around service excellence and the great job that Minu does,” said Chief Nurse Executive Diona Brown. “He is such a compassionate person, a wonderful example for others, and he is seen as a real leader.”

Mr. Philipose received his B.S. degree in nursing in India in 1996 and earned his M.S. degree in nursing in India in 2001.

He passed his National Council Licensure Examination for Registered Nurses in 2005 in the United States.

He has served on the 400 South nursing unit at Memorial Hospital for the past four years.

Volunteer Health names executives

Volunteer Health State Plan, a subsidiary of BlueCross BlueShield of Tennessee, recently announced its addition of four executives.

Steve Kerr was named to the newly-created position of vice president of finance and will oversee internal and external financial reporting for the organization.

Dr. David M. Moroney will be vice president and chief medical officer and will be responsible for provider engagement, evaluating overall clinical program effectiveness and driving overall strategic direction for medical cost and utilization.

Amber Cambron has become vice president of operations. Maresa Corder is director of home and community-based services.

All four will report to Sonya Nelson, president and CEO of Volunteer Health, which focuses on managing care and providing health care products, services and information for government programs. The firm currently serves approximately 500,000 members.

Chattanooga notary public gets award

Samantha Klaburner has been named a 2009 Notary of the Year special honoree by the National Notary Association. She has been a notary public for more than 17 years.

She co-founded the National Association for the Safety of Teenage Drivers, a nonprofit that is dedicated to keeping young drivers safe while on the roads, a news release said.

The National Notary Association was established in 1957 and is dedicated to educating, serving and advocing for the 4.8 million notaries nationally.

Dr. Birch named college fellow

Dr. Lorna Birch has become a fellow of the American College of Physicians, a society of internists.

She is a staff physician at Alexian Brothers PACE (Program of All-inclusive Care for the Elderly), which serves frail geriatric patients by providing comprehensive health care and health-related services. She is certified in internal medicine and geriatric medicine by the American Board of Internal Medicine.

Dr. Birch earned her medical degree from the State University of New York at Stony Brook School of Medicine in Stony Brook, N.Y. She completed her geriatric medicine fellowship at Montefiore Medical Center, a division of the Albert Einstein School of Medicine in Bronx, N.Y.

She serves on the faculty of the Hospice and Palliative Medicine Fellowship Program and the internal medicine residency program at the University of Tennessee College of Medicine-Chattanooga.

Attorney elected director of group

William F. Jourdain, a Dalton, Ga., attorney, has been elected to the board of directors of the Georgia Academy of Healthcare Attorneys, a society of the Georgia Hospital Association.

The organization’s objectives include to serve as a forum for continuing education and to examine health care issues and how they impact hospitals, health systems and organizations.

Mr. Jourdain serves as managing partner of the law firm of Minor, Bell & Neal and is chairman of its litigation section. His practice primarily focuses on litigation and health care at the firm’s Dalton office. It also has an office in Fort Oglethorpe.

Mr. Jourdain is a graduate of the Walter F. George School of Law of Mercer University.

McKenzie named at FirstBank

Jim McKenzie has become commercial relationship manager at FirstBank in Chattanooga. He will specialize in working with commercial accounts.

He previously served as vice president and relationship manager for Cornerstone Community Bank in Chattanooga. He also has previous service as president of J2 Logistics and vice president of operations for Kenco Group Inc., also in Chattanooga.

U.S. Xpress receives IKON award

IKON Office Solutions recently presented U.S. Xpress Enterprises Inc. with a Business Partnership award.

John Picklesimer, major account sales representative with IKON, made the presentation to Pat Quinn, co-chairman of U.S. Xpress, a major trucking company, and Cedi Mitchell, executive assistant facilities for U.S. Xpress.

Johnson wins driving trophy

Jeff Johnson, a professional driver with Covenant Transport, recently earned a third-place trophy at the Tennessee Trucking Association’s state truck driving championship.

It was his fifth year of competition and the second time he had gotten state honors. Three years ago, he won a second place trophy in the tanker class.