published Saturday, October 17th, 2009

Media digitizer rebrands as Southtree


by Amy Williams
Audio clip

Nick Macco

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    Staff photo by Matt Fields-Johnson AMB Digital Services was recently rebranded to Southtree Digital Media with a new logo that Nick Macco, director of marketing created.

The owners of a local company that digitizes home movies have rebranded their operation as they look to expand the company's reach.

Nick Macco, 22 and Adam Boeselager, 23, started AMB Media Services as college students in 2006. Last week, they rebranded the business under the name Southtree, something they say better represents the direction of their business.

"The biggest reason we wanted to change the name is we wanted to create a fresh brand for ourselves," Mr. Macco said. "As we've expanded, we've offered a lot more services and the vision has changed, and with that, it seems we would change our name to something more welcoming, more memorable and something we could introduce to the community and nationally as well."

The pair started the company with about $50 and hopes to make enough money to buy iPhones. Not long after they started converting old videotapes, film and slides into digital files and DVDs, orders were coming in from across the United States.

The rebranding to Southtree takes what the company's core values, simple and easy solutions, to the next level in preparation for further national expansion, Mr. Boeselager said.

"Southtree is reflective of our simple and creative energy that we want to bring to our customers," he said.

Mr. Macco said switching from AMB Media Services to Southtree took very little capital and a lot of time and effort. The rebranding has been in the works for six months and has required a lot of down time to make the switch. The new Web site, www.southtree.com, already is operational.

Some of the switchover from the old to the new is still taking place, but Mr. Macco said he plans to have it completed by Nov. 13, when Southtree celebrates a grand opening.

As part of their growth, Mr. Macco and Mr. Boeselager plan to try to work with national chains and keep Chattanooga and their offices in the Southern Saddlery Building on Broad Street as the company's central processing hub.

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