published Thursday, June 3rd, 2010

Melissa Cain sews up business with a flair


by Tamara Best

Follow this link to a hole by hole preview of The Honors Course.

Melissa Cain, maker of monogrammed golf gloves, is the first to admit she’s not a golf fan though she was an avid supporter of one player, her father, Gibby Gilbert, a Chattanoogan who achieved success on the pro tour.

  • photo
    Staff Photo by Tim Barber/Chattanooga Times Free Press - Melissa Cain, daughter of golf professional Gibby Gilbert, has created monogrammed designs and holds examples of them inside the Valleybrook Golf pro shop. The gloves are accessible on the web at customgolfglovedesigns.com.

And sewing was never a hobby. Well, not until a year ago.

“I was a new mom and I wanted to have something to do,” she said of making the gloves. The idea came from her father.

“It was something that just came to my mind,” he said. “It’s unique and there’s a demand for it.”

Area golf stores report that personalization in their industry has become a trend.

“In the last five years personalization has really picked up, before then it wasn’t that popular,” said Jon Williams of Golf Headquarters at Hamilton Place.

For Mrs. Cain, the decision to personalize gloves came with a learning curve.

“The whole thing was completely new to me,” she said. I had never sewn a button or stitched a hem.”

She said there was a lot of trial and error and mistakes. But she kept at it, realizing she had a niche product and launched her business, Custom Golf Glove Designs.

Key items personalized in golf

Balls

Tees

Towels

Caps

Source: Melissa Cain

“Personalizing is the new thing and now it can be done with golf gloves,” she said. “Everything else has been done, towels, bags. No one is really doing gloves.”

To date Mrs. Cain has made close to 200 gloves with customers able to choose from a variety of fonts and colors.

Men lean towards the natural circle font, while hot pink is the color preference among women who often opt to have just one initial monogrammed.

The gloves, which costs $13.99, are being sold at cccgifts.com, monogrammed-gifts.com, girlytwirly.com and clubcontessa.com. For more on the gloves, visit customgolfglovedesigns.com.

Follow this link to the Times Free Press Golf page.

Continue reading by following these links to related stories:

Article: Honors not built for big comebacks

Article: Aggies all but out of hunt

Article: Ching, Smart shoot 66s to tie Honors competitive lowest

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Comments do not represent the opinions of the Chattanooga Times Free Press, nor does it review every comment. Profanities, slurs and libelous remarks are prohibited. For more information you can view our Terms & Conditions and/or Ethics policy.
sideviews said...

A cute story and Mrs. Cain is to be commended for tackling a new field and trying to build a career. But this "business" has generated less than $2,800 in sales and probably only a few hundred dollars in profits for all of Mrs. Cain's work in a field where plenty of other people also offer personalized merchandise. Will you do a big story on my 11-year-old kid's lawn mowing "business" which will probably generate more in revenues?

June 3, 2010 at 8:49 a.m.
Omega_man said...

This is a great story. Anyone who starts a business of their own is to be commended! "Any level" of success is of value as much can be learned from the process which can lead to further success. I am sure that Ms. Cain's business will continue to grow & she will reap the rewards of her hard work.

Regarding "Ms.sideviews" childish & needless comment, it looks like an 11 year old wrote your pointless reply.

FYI- There is no problem with going into a business where there are plenty of people doing the same thing. If others are successful in that field, then it's a big pie & therefore you only need a small slice (ie. its far easier to get a slice of an existing pie, than to bake your own from scratch).

....Omega

June 20, 2010 at 4:27 p.m.
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