NEW YORK — After a disastrous holiday shopping season, the parent company of Sears and Kmart will close at least 100 stores to raise cash — a move that sparked speculation about whether the 125-year-old retailer can avoid a death spiral fed by declining sales and deteriorating stores.
Sears Holdings Corp., a pillar of American retailing that famously began with a mail-order catalog in the 1880s, declared Tuesday that it would no longer prop up “marginally performing” locations. The company pledged to refocus its efforts on stores that make money.
Sears’ stock quickly plunged, dropping 27 percent.
The closings are the latest and most visible move by Eddie Lampert, the hands-on chairman who has struggled to reverse the company’s fortunes.
As rivals Wal-Mart and Target Corp. spruced up stores in recent years, Sears Holdings confronted falling sales and perceptions of dowdy merchandise.
Some analysts wondered if it was already too late, questioning whether the retailer can afford to upgrade stores as it burns through its cash reserves.
The sales weakness “begins and some would argue ends with Sears’ reluctance to invest in stores and service,” Credit Suisse analyst Gary Balter wrote in a note to clients.
“There’s no reason to go to Sears,” added New York-based independent retail analyst Brian Sozzi. “It offers a depressing shopping experience and uncompetitive prices.”
Spokesman Chris Brathwaite said no one had determined which stores would close or how many jobs might be cut.
He disputed doubts about the company’s survival, noting it still has $2.9 billion available under its credit lines.
“While our operating performance has not met our expectations, we have significant assets,” including inventory, real estate and valuable proprietary brands such as Kenmore and Craftsman, Brathwaite said.
Sears and Kmart were both retail pioneers. Sears’ catalog and department stores were fixtures of American life stretching back to the 19th century before being hurt in recent years by competition from steep discounters and by missteps that included forays into financial services and the decision to sell off a lucrative credit card business.
Kmart helped create the discount-store format that Wal-Mart Stores Inc. came to dominate.
Some customers complained that they have a hard time connecting with the Kmart and Sears of today.
Preschool teacher Sara Kriz, picking up hair conditioner at a Kmart on Tuesday in Manhattan, said she used to shop at Kmart often but now goes there only once every few months: “Only when I have to,” she said.
“It seems easier to go to Target and Wal-Mart to get the same thing at the same price,” Kriz added. “The stores are cleaner, and they’re better stocked.”
Sears Holdings has watched its cash and short-term investments plummet by nearly half since Jan. 31, from about $1.3 billion to about $700 million.
The projected closings represent only about 3 percent of Sears Holdings’ U.S. stores. And the company has actually added stores since the Sears-Kmart merger in 2005. It has about 3,560 stores in the U.S., up from 3,500 right after the merger, thanks to the addition of more small stores.
But the company hinted that more closings could be on the horizon as it focuses on honing the better-performing stores.
The closings announced Tuesday were expected to generate $140 million to $170 million in cash as the company sells those stores’ inventory. Selling or subleasing the properties could generate more money.
In addition to the closings, the company announced that revenue at stores open at least a year fell 5.2 percent for the eight weeks ended Dec. 25, a crucial time because of the holiday shopping season.
Kmart’s layaway program, meant to help cash-strapped customers buy presents by paying for them a little at a time, faltered as Wal-Mart brought back layaway for the holiday season after getting rid of the program in 2006. Sears stores reported softer sales of home appliances, usually a strength.
The company predicted that fourth-quarter adjusted earnings will be less than half the $933 million reported for the same quarter last year. It also expects a non-cash charge of $1.6 billion to $1.8 billion in the quarter to write off the value of carried-over tax deductions it now doesn’t expect to be profitable enough to use.
Part of Sears Holdings’ problem is the weak economy that is hurting virtually all retailers that cater to low- and middle-income shoppers, who are being forced to cut back on spending.
But both Lampert and Lou D’Ambrosio, who was named CEO in February, have said the company needs to keep up with the changing retail landscape, where shoppers are going online for convenience and finding better prices on their smartphones even once they’re in the store.
Andrew Jassin, co-founder at retail management consultancy Jassin Consulting Group, said his fashion supplier clients that sell to Sears aren’t limiting orders, but they’re watching to see what steps the company will take next.
“People are generally questioning the survivability long-term,” Jassin said.