published Saturday, March 12th, 2011

Printer relies on eco-friendly inks, papers


by Brittany Cofer

• What: Full-service printing company specializing in integrated marketing communications.

• Company: Modern Way Printing and Fulfillment

• Location: 8817 Production Lane, Ooltewah, Tenn.; 423-238-4500

• How it's green: By using environmentally friendly inks made out of soy or vegetable oil, Modern Way Printing and Fulfillment has dramatically decreased the amount of harmful chemicals it uses during the printing process, said Ed Lawrence, vice president. Much of the machinery used features biodegradable parts, and by focusing on niche marketing approaches, the amount of paper used has decreased over the years, he said.

• Why do it this way?: Lawrence said the decision to become more environmentally friendly came about a decade ago, and has been a customer-driven change. “A lot of customers are now requesting that a certain percentage of their paper be recycled,” he said.

• What’s the cost?: Though initially expensive, Lawrence said costs have come down over the years on materials such as recycled paper and eco-friendly inks.

• Advice for others considering green initiatives: Lawrence suggests talking over plans with customers and explaining how it will benefit them when considering a green initiative. “People like to do what’s right if there’s the chance to do it,” he said.

• Is environmentalism an essential part of the business and why?: It is absolutely an essential part to the business, Lawrence said. “I’ve got children and grandchildren to think about,” he said. “We’ve got to think beyond the immediate.”

about Brittany Cofer...

Brittany Cofer is a business reporter who has been with the Chattanooga Times Free Press since January 2010. She previously worked as a general assignment Metro reporter. In the Business department, she covers banking, retail, tourism, consumer issues and green issues. Brittany is from Conyers, Ga., and spent two years at Kennesaw State University in Kennesaw, Ga., before transferring to the University of Georgia. She graduated from the university’s Grady College of Journalism in December ...

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freeworld23 said...

It's a friendly ways to save ink, save paper and save the world. This helps to optimize the print layout. With just a few simple clicks you can automatically tweak it so that you’re not wasting paper and ink. This printer cartridges can save your inks and most especially our world with using this ecofont is a project to optimize fonts for printing, without sacrificing readability.

July 10, 2011 at 8:49 a.m.
carlosshane1477 said...

yes all printers rely on Eco friendly papers.the method of recycling printer cartridges for their supplies. But the usual steps include the sorting of used printer cartridges, procedures for quality control, cleaning and filling, and quality of printing tests. mostly cheap ink for printers has it.

August 16, 2011 at 6:09 a.m.
nash30 said...

Soy inks are great substitutes for typical inks. The idea of saving our world for our children and grand children is heart warming. Soy inks are printer ink cheaper than the usual inks sold in our market.

October 14, 2011 at 5:06 a.m.
Ottawa_Richard said...

I think that the printing business has become more competitive due to more and more people choosing to store documents in software form rather than on paper. Finding ways to stay profitable and yet still be environmentally friendly is one of the hardest things to do, and yet this company is able to do so. Kudos to them.

February 16, 2012 at 1:11 a.m.
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