published Tuesday, May 24th, 2011

Child actor in VW Super Bowl commercial helps in opening Chattanooga plant

Child actor Max Page, dressed as Star War's Darth Vader, plays to the crowd today at the Volkswagen grand opening.
Child actor Max Page, dressed as Star War's Darth Vader, plays to the crowd today at the Volkswagen grand opening.

Volkswagen officials today officially opened their company’s new Chattanooga plant with the help of the child actor who portrayed Darth Vader in the automaker’s recent Super Bowl commercial.

Volkswagen CEO Martin Winterkorn said that the automaker has everything it takes to succeed in America.

“Let’s go for it,” said Winterkorn, who also was serenaded on his birthday.

The six-year-old child actor, Max Page, used “the force” to help VW officials push a ceremonial red button that opened a wall from a reception area to the main production plant.

The commercial, aired during this year’s Super Bowl, received high acclaim as it drew attention to the automaker’s ramping up its efforts in the American market through the production of a 2012 Passat at its new, $1 billion Chattanooga plant.

Panorama of Chattanooga Volkswagen plant
about Mike Pare...

Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...

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GBO81 said...

Ich wunsche VW viel Erfolg!!! Alles gute!

May 24, 2011 at 9:35 p.m.
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