published Friday, October 28th, 2011

Carmike planning 12 screens in Bradley

In the biggest expansion to Bradley Square Mall in at least a decade, a 12-screen movie theater is in the works for the Cleveland, Tenn., shopping center.

Columbus, Ga.-based Carmike Cinemas on Thursday unveiled plans to open the 2,000-seat theater in about a year.

"We think it's a key location in Cleveland," said Terrell Mayton, Carmike's marketing director. "It's a regional draw."

Mayton said that one of the auditoriums in the theater will feature Carmike's "BIGD" format.

He said that auditorium will feature a larger-than-typical screen that's three stories tall and about 65 feet wide. The "BIGD" site also will feature enhanced sound and projection quality as well as high-back leather seats, Mayton said.

Stacia Shahan, the mall's general manager, said the 45,000-square-foot theater will be the largest expansion at the mall since 1998 when Kmart added on to the center built in 1991.

"We're super-excited," she said.

Shahan said a company in 2007 started work on a movie theater at the 511,777-square-foot mall, but the recession stopped the project. She said Carmike is expected to put the new theater on a building pad that was cleared for the original movie house.

The mall general manager said Morrison Cos. of Baton Rouge, La., bought the mall last December and put together a plan to upgrade the shopping center.

"Bringing the theater was step one," she said. "The addition of Carmike is a significant component of a major redevelopment we have planned for Bradley Square."

Further details on the mall's plan will be announced later, Shahan said.

Carmike Chief Executive Officer David Passman said in a statement the theater company is providing "the ultimate entertainment experience that centerpieces large format digital with bigger screens, bigger sound and luxurious theater seating."

Two years ago, Carmike opened a 12-screen theater in downtown Chattanooga, the Majestic 12, to replace its former Bijou theater.

about Mike Pare...

Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...

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