published Sunday, October 30th, 2011

Burger King rebuilding Chattanooga-area empire

Construction continues on renovating the Burger King on Ringgold Road in East Ridge.
Construction continues on renovating the Burger King on Ringgold Road in East Ridge.
Photo by Dan Henry.

• Name: Burger King

• Location: 6404 Ringgold Road, off I-75 at exit 1

• Status: Workers are giving the East Ridge Burger King a face lift as part of the chain's new image program. Contractors will gut both the interior and exterior as part of the project. Owners plan to perform the renovation on six of their 18 East Tennessee restaurants. "Basically, it'll look like a new store," said Carey Dollar, project manager.

• Background: Burger King has taken steps to reinvent itself in a marketing push that included leaving the company's King character behind and focusing on the food's freshness and health benefits, officials have said. As part of that effort, the new restaurant will be more upscale and high-tech, with higher-quality surfaces.

• Price: $200,000 to $300,000 per restaurant, according to co-owner Elliot Davenport

• Features: Workers are installing new flooring, ceilings, furniture and bathrooms, Dollar said. The outside wall is being replaced, and the sidewalks will be made handicap- accessible. Workers also are updating the signs, equipment and speakers to make the drive-through more user-friendly, and adding new furniture and a new look inside. Flat-panel monitors will replace old-fashioned menu boards. Though the interior walls are remaining in place, new kitchen equipment will allow employees to make food more quickly and to get it to customers in a more timely manner.

• Completion date: Nov. 4

• Owner: Hometown Folk LLC

• Builder: Ganaway Contractors

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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GrouchyJohn said...

they are gonna make the speakers better? you mean no more URMUMPH RARMAHARDAG HAGNELENWESS from the speakers at the drive thru? I just hope they remember their old creed: hold the pickles, hold the lettuce, special orders don't upset us, have it your way......

October 31, 2011 at 9:46 p.m.
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