published Sunday, August 26th, 2012

Skills for today¹s graphic design jobs

Graphic design isn't only about creating logos, advertisements or promotional materials. Graphic design is a creative process that involves developing a targeted visual communication through words and images. This means there are numerous skills that aspiring or seasoned graphic design professionals ‹ or career changers ‹ can develop to keep up with the latest industry trends.

"There has never been a more exciting time for careers in graphic design, especially with the advancement of digital media," says Don French, owner of graphic design firm French & Associates and program director of graphic design at Brooks Institute. "With the evolution of both traditional and digital design, graphic designers or those who want to pursue this career must continually develop their skills to stay relevant in the changing media landscape." Based on his experience as a working professional and educator, French notes the following key skills:

Learn the visual arts: Proficiency in visual arts like drawing and photography gives graphic designers a more diverse portfolio.

Embrace digital media: As digital media continues to grow, graphic designers may discover opportunities with website design-related careers, which may incorporate elements such as typography, layout, visual design and even online copywriting.

Become business-savvy: No matter whether you're working at an agency, a company's creative department, or even freelancing, basic business skills are a necessity for any graphic designer. Understanding your clients' business is crucial to meeting their graphic design needs, whether you're tasked with redesigning a website or creating the layout for a company publication.

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