Mayfield Dairy President Scottie Mayfield is seen in this photo.

Scottie Mayfield, the president of the dairy company that bears his name, said he'll challenge U.S. Rep. Chuck Fleischmann in the 3rd Congressional District GOP primary.

"This is so young; I'm going to try to put together a little bit of organization and plan," Mayfield said in a voicemail left with a Times Free Press reporter. "I'll have a formal announcement in a week or so.

"I'm going to start talking to people and telling them I am in this race," he said.

Mayfield, 61, joins a crowded Republican field looking to unseat Fleischmann. The other GOP challengers are businessman Ron Bhalla, political science professor Jean Howard-Hill and businessman Weston Wamp, the 24-year-old son of former congressman Zach Wamp.

Mayfield lives on a family farm in McMinn County, which recently was redistricted into Tennessee's 3rd Congressional District.

Experts have said he won't have a problem with name recognition. Mayfield Dairy is well-known for its milk, ice cream and yellow trucks featuring an image of a cow's face.

Union County physician Mary Headrick and Chattanooga businessman Bill Taylor are the Democrats in the 3rd Congressional District race.

For complete details, see tomorrow's Times Free Press.