published Tuesday, February 7th, 2012

VW "Dog Strikes Back" ad 'favorite,' Adbowl says

Volkswagen's 2012 Super Bowl commercial
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Volkswagen's "Dog Strikes Back" was rated the favorite commercial during Super Bowl on Sunday, according to Adbowl, an ad ranking website for consumers.

"There was a lot of back and forth for the top spot as the viewer ratings came in through the evening," said Steve McKee, president of the marketing firm McKee Wallwork Cleveland, in a statement.

The company that developed Adbowl said the other top five spots were: "Doritos: Man's Best Friend," "Bud Light: Rescue Dog," "M&M's: Ms. Brown," "Skechers: Mr. Quiggly."

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