Volkswagen's "Dog Strikes Back" was rated the favorite commercial during Super Bowl on Sunday, according to Adbowl, an ad ranking website for consumers.
"There was a lot of back and forth for the top spot as the viewer ratings came in through the evening," said Steve McKee, president of the marketing firm McKee Wallwork Cleveland, in a statement.
The company that developed Adbowl said the other top five spots were: "Doritos: Man's Best Friend," "Bud Light: Rescue Dog," "M&M's: Ms. Brown," "Skechers: Mr. Quiggly."