published Sunday, February 12th, 2012

Chattanooga builder outwits recession with apartments

John Wise built his construction business developing single-family homes and condominium projects.

But when the housing slump hit, the Chattanooga builder gave up on the condo market and shifted to building apartments. In the past couple of years, Wise has built or is now developing nearly $50 million of apartment complexes and is planning even more. Wise is now building four apartment complexes in Chattanooga and another in Knoxville and is looking at another site in East Brainerd.

“We were doing condos all over town, but the economy shifted on us, and we had to adapt,” Wise said. “People would prefer to rent, rather than to buy, right now because things are so unstable. People are moving into Chattanooga, but they aren’t buying houses like they used to buy.”

Wise said he is building more right now than he ever has.

“You got to go where the market is,” he said.

Contact Dave Flessner at dflessner@timesfreepress.com  .

about Dave Flessner...

Dave Flessner is the business editor for the Times Free Press. A journalist for 35 years, Dave has been business editor and projects editor for the Chattanooga Times Free Press, city editor for The Chattanooga Times, business and county reporter for the Chattanooga Times, correspondent for the Lansing State Journal and Ingham County News in Michigan, staff writer for the Hastings Daily Tribune in Nebraska, and news director for WCBN-FM in Michigan. Dave, a native ...

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