• Name: Griffin's Antiques & Furniture; J.B.'s Auto Sales & Service
• Location: 7901 Rhea County Highway, Dayton, TN 37321
• Owner: J.B. Griffin
• Age: 50
• Retail store products: Antiques, home furnishings, handmade pottery, specially designed artistic tiles, Mohawk OZ furniture polish, along with a 30-day layaway plan and U-haul rentals for delivery of furniture
• Auto shop services: Griffin, a mechanic, said his established shop offers regular auto maintenance and protection plans on drive lines to transmissions, with 100 percent coverage up to 36,000 miles.
• Inspiration for retail store: Griffin said he came away from an encounter with a Florida furniture warehouse owner two years ago that suggested he, too, offer the same sort of quality furniture at affordable prices. "We sell like-new furniture at second-hand prices," he said.
• Relocation investment: $40,000 to refurbish the building, previously occupied by a flea market
• Price range of services: $5 to $9 for tiles and pottery, up to $2,000 for a dining room set; auto maintenance varies, depending upon the type of check-up
• Biggest hurdle: Educating people about really good furniture. Griffin said he wants people to understand there's a "difference between value and low price," and that smaller businesses can offer what larger retailers don't.
• Lesson learned: The slow economy has proven advantageous for teaching Griffin how people of all income levels "can have something nice without spending a lot of money. ... Those who consistently offer their products and services will eventually be successful."