published Saturday, March 17th, 2012

iPad upgrade debuts in Chattanooga

  • photo
    Apple CEO Tim Cook introduces the new iPad during an event in San Francisco today. The new iPad model features a sharper screen and a faster processor. Apple says the new display will be even sharper than the high-definition television set in the living room. (AP Photo/Jeff Chiu)
    Photo by Associated Press /Chattanooga Times Free Press.

More than two dozen Chattanooga customers lined up before Best Buy opened Friday to purchase the latest iPad from Cupertino, Calif.-based Apple.

Employees handed out tickets to customers such as Bobby Elkins, who was newly prepared to take the plunge into the young world of tablet computing.

"I started checking into it and decided it was one of the things I can't live without," Elkins said. "I'm hoping this [ticket for a new iPad] will replace all of this," he said, gesturing to his two cell phones and laptop.

Apple's latest iPad drew die-hard fans to stores in the U.S. and nine other countries Friday, many of whom lined up for hours to be among the first to buy one.

The third version of the iPad went on sale in the United States at 8 a.m. Friday at most stores, or 10 a.m. at Best Buy, with 25 other countries scheduled to get it a week later. The new model, at prices starting at $499 in the U.S., comes with a faster processor, a much sharper screen and an improved camera, though the changes aren't as big as the upgrade to the iPad 2.

It was enough to motivate Tom Hodge to replace his first-generation iPad.

"I have a PC for work, so I'm just going to use it for playing and surfing," Hodge said.

Behind him, a mother and her three children dressed in matching Florida State University garb rushed to get in line.

"I don't know a lot about them, but my husband just called and said to get to Best Buy," she said.

About 450 people lined up outside Apple's Ginza store in downtown Tokyo. Some had spent the night sleeping outside the store. In Madison, Wis., people brought reclining lawn chairs for naps, while a few played games on older iPads.

Dipak Varsani, 21, got in line in London at 1 a.m. Thursday local time and said he was drawn by the new device's better screen.

"You've got clearer movies and clearer games," he said. "I use it as a multimedia device."

In Hong Kong, a steady stream of buyers picked up their new devices at preset times at the city's sole Apple store after entering an online lottery.

The system, which required buyers to have local ID cards, also helped thwart visitors from mainland China -- Apple's fastest growing market -- who have a reputation for scooping up Apple gadgets to get them earlier and avoid sales tax at home. A release date in China has not yet been announced.

Kelvin Tsui, a 26-year-old hospital worker in Hong Kong, was allowed to buy two and planned to sell the second to make money.

Two years after the debut of the first iPad, the device's launch has become the second-biggest "gadget event" of the year, after the annual iPhone release. Customers could have ordered iPads ahead of time to arrive at home Friday, but many came out in person for the atmosphere.

"People always stop to talk to us," Harry Barrington-Mountford, 22, said in London. "I am exhausted though. I have only had about 45 minutes of sleep."

Despite competition from cheaper tablet computers such as Amazon.com Inc.'s Kindle Fire, the iPad remains the most popular tablet computer. Apple Inc. has sold more than 55 million iPads since its debut in 2010.

For some customers, standing in line was the only chance to get a new iPad on Friday. Apple quickly ran out of supplies it set aside for advance orders. The company was telling customers Thursday to expect a two- to three-week wait for orders placed through its online stores. Some buyers feared even longer waits.

The Associated Press contributed to this report

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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