Randall Stappenbeck restocks some bottles of olive oil. Balsamic vinegar and olive oil tasting room and retailer Olive Chattanooga recently held their grand opening in their space above Bone Appetite.

• Name: Olive Chattanooga

• Location: 110 Woodland Ave., off Frazier Avenue on Chattanooga's NorthShore

• Contact information: 423-266-4044, OliveChattanooga.com

• Hours: Monday through Friday, 10 a.m. to 6 p.m.; Saturday 10 a.m. to 5 p.m.

• Products/services: Free extra virgin olive oil and balsamic vinegar tasting of the business's 42 flavors, including chocolate balsamic and blood orange olive oil. Customers may buy balsamics for between $7 to $17 and oils from $9 to $19 depending on the size of bottle purchased.

• Age: About one month

• Getting started: Owner Randall Stappenbeck visited oil and vinegar tasting rooms in other cities and thought such a business would fit in well on Chattanooga's north shore. "We wanted to provide the experience," he said. "We're a tasting room first and if you like what we have, we sell the product second."

• Target market: Tourists, local foodies and anyone looking for a unique food shopping experience. Stappenbeck said even those at first averse to oil and vinegar might be surprised by what the store has to offer. "My son is 8 years old and he couldn't stand vinegar," he said. "It took me 30 minutes to get him to try the strawberry, but when he did it was all over."

• Biggest hurdle: Familiarizing people with the concept of the business and uses for its products.

• Biggest reward: Talking with customers who grow to enjoy Olive Chattanooga's services. One customer recently brought in chocolate brownies she had made with blood orange oil, giving them a unique flavor.

• Lesson learned: When starting a business, make a plan and stick to it. "I'm doing everything myself, from the logo design to the sourcing. The only thing I did not do is paint the walls in this place," Stappenbeck said. "When you're doing it yourself, don't get overwhelmed."

• Five-year goal: Expand the business, possibly opening new locations across the region.