The holiday shopping season is coming to a close rather quickly.
But Josh Williams, general manager of Golf Headquarters, has noticed a few trends about items that have been popular gifts already this season and can be plucked at the store between now and Christmas Eve.
"The easiest way to get the right gift is to ask the golfing buddies," Williams said. "Sneak around, take a look in the bag and see what the golfer plays. That's one good way to find the right gift."
Blue is the most popular color among all of the golf companies with TaylorMade leading the way. Adjustable drivers -- every company has at least one -- are selling well. The important thing to know when buying a driver is the proper shaft. Everything else can be adjusted.
Golfers are usually loyal to one company or another, be it, Ping TaylorMade, Callaway or Cobra. They're even more loyal to one type of golf ball -- either via price range or the specific ball. College team apparel, such as bags, head-covers towels and ball-markers always hit the spot.
"The Puma youth line is hot; Nike and Adidas clothes for adults and Nivo for ladies," Williams said. "This year, U.S. Kids box sets are the biggest things for kids this year."
There's a start to the end of the shopping season.
Duck Dynasty golf balls: $9.99 -- The show has taken a hit recently. But Srixson partnered with the Duck Dynasty folks to create hunter-orange golf balls.
Hello Kitty golf balls: $12.99 -- The popular company has expanded into golf which could help girls get into or enjoy the game. Hello Kitty also has other items for kids.
Pitch Fix: $13.99 -- It's a switch-blade version of a ball-repair mark, which superintendents insist that all golfers use to repair approach shots into the green.
Tin Cup ball stencil: $19.99 -- Why not make a golf ball with different drawings like a bowtie, a beer mug or a a football? Put the stencil over the ball and fill in with a Sharpie.
Sunfish Wool headcover: $24.99 -- The old-school wool headcovers are making a return to golf bags at all levels of the game from the pros to the duffers.
Super Stroke putter grip: $24.99 -- Super Stroke started with K.J. Choi using the fatter grip on their putter and expanded its product line to become the most popular putter grip on the PGA Tour.
Nivo women's blouse: $39.99 -- Nivo is a relatively new women's sports apparel company full of bright colors, modern patterns with detailed finishing and trims.
Pro V1 and ProV1x golf balls: $41.99 per dozen -- Titleist has a "Holiday Special" price for the most popular golf balls in the game, especially for the low-handicapper.
Cleveland Golf CG16 Tour Issue wedge: $79.99 -- The wedge is built with grooves conforming with USGA rules and is intentionally built of raw steel that will rust -- and later increase spin rate.
Golf Buddy Voice: $129.99 -- This small GPS device has a voice just like GPS devices for cars. It doesn't tell you how to hit a shot. But it provides accurate distance on any hole from more than 40,000 pre-loaded courses.
Odyssey Tank putter: $199.99 -- Club companies are trying out different things to get away from the anchored putters. The Tank is a counter-balanced putter with weight at the top, in the middle and the head.
TaylorMade JetSpeed fairway wood: $229.99 -- TaylorMade continues building and branding some of the longest clubs on the market. The JetSpeed builds on the RocketBallz technology from the last couple seasons.
Bushnell Tour V3 rangefinder: $299.99 -- Bushnell is the leading company in golf rangefinders. The Tour V3 provides a little vibration when it locks on to a flag for more a accurate distance.
TaylorMade SLDR driver: $399.99 -- The weight on the SLDR promotes up to 30 yards of shot-shape adjustment, and its adjustability can fit almost any golf swing.
David Uchiyama is a sports writer at the Chattanooga Times Free Press who began his tenure here in May 2001. His primary beats are UTC athletics — specifically men’s basketball and athletic department administration — and golf, which includes coverage from the PGA Tour to youth events. He also covers other high school sports, outdoor adventures, and contributes to other sections of the newspaper when necessary. David grew up in Salinas, Calif., and began working ...