published Friday, February 1st, 2013

VW official endorses controversial Super Bowl spot

Volkswagen Super Bowl commercial

Volkswagen's chief in the U.S. today endorsed the company’s controversial Super Bowl spot.

“If you look at the coverage in social media, the vast majority understand the spirit in which the commerical was developed,” said Volkswagen Group of America CEO Jonathan Browning.

Browning, in the company’s monthly conference call with industry analysts and reporters, said “a real minority” of commentators have questioned VW’s “Get Happy” spot that it plans to air Sunday during the Super Bowl.

The commercial has drawn criticism from some for racism for the use of a white office worker using a fake Jamaican accent.

But, VW said that its 60-second advertisement “stays true to the brand's storytelling heritage of ‘human stories, told simply.’

Meanwhile, VW reported its best January since 1974 with 29,018 units delivered in the U.S. and a 6.7 percent increase over the same month a year ago.

The Chattanooga-based Passat had its best January ever with sales of 8,856, up 40.2 percent from a year ago.

For the full story, see Saturday’s Times Free Press.

about Mike Pare...

Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...

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