published Thursday, July 25th, 2013

What Cheer? Brigade invades Sluggo's tonight — July 25


• "Thrillingly competent, with undimmable energy ... an explosion of good cheer." -- The New York Times

• "They never actually took a stage, but Providence, R.I.'s What Cheer? dominated the Newport Folk Fest like a headliner." -- Spin

The 19-piece mobile party known as the What Cheer? Brigade returns to Chattanooga tonight, July 25, for a concert at Sluggo's North, 501 Cherokee Blvd. Also in the lineup are Male Bondage, Yolo Boys and Folk Killer.

The What Cheer? Brigade has been described as "a marching band on an Atomic Fireball sugar rush that darts from New Orleans brass-band tunes to Bollywood dance numbers to whirlwind Balkan folk to bombastic hip-hop, with a ton of surprises along the way."

According to promoters with Generation Nothing and the Shaking Ray Levi Society, it has been four years since the band brought its "merry insanity" to Chattanooga for a performance that found the Providence, R.I.-based musicians leading a parade across the Walnut Street Bridge.

They've also played venues ranging from Times Square in New York City to Lollapalooza. Their boundary-defying live shows require no amplification.

"Their return," say promoters, "will guarantee to deliver an unforgettable dance explosion."

Tickets are $7 for the 10 p.m. show.

For more information, call 423-910-9729 or visit

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