published Sunday, June 9th, 2013

Simple tips to help you land a great job

BrandPoint

Whether you’re just graduating and entering the job market for the first time or you’re changing careers, job searching is never easy. And if you’re among the more than 1.5 million college grads looking for work this year, you will need to work smarter to stand above the crowd and land that dream job or internship. In today’s high-tech society, many potential employers are turning to social media to learn more about you.

With technology playing an established role in our lives and social networks easily accessible to potential employers, establishing a strong “digital footprint” and personal brand is crucial to success. So how can you use technology to land that first job and make the best first impression?

Here are some top tech tools and social media tips for landing your dream job:

Get organized: While it may seem like a minor detail, one of the first things you should do is get a professional email address. The college email or cutesy address you created back in high school won’t impress a job recruiter.

Leverage your networks and set informational interviews: Make a target list of employers you’d like to work for and do some research about them using sites like LinkedIn, identifying one executive from each company that you’d like to meet. Try to find alumni from your school or other acquaintances who work there.

Put your best “digital foot” forward: You have one chance to make a first impression — make sure it’s a good one. This means not only dressing professionally, but using your style (both online and off) to demonstrate your personal interests. Make sure that your online presence is up-to-date and also reflects your best attributes.

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