A commercial for Mike's Golf Shop in Chattanooga has gone viral.
The video was uploaded at the end of October and has since received nearly 100,000 views.
Shop owner Mike Mixson yells "we buy golf clubs" about nine times in the 41-second clip.
YouTube commenters have described the video as "hypnotizing" and "genius in its simplicity."
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"Hilarious." "Best Super Bowl commercial ever." "I'm buying that car to make my child think he has the force."