published Monday, July 28th, 2014

Hardwick Clothes launches e-commerce site, picks new CEO

  • photo
    Karen Brown arranges a blazer on a form pressing machine at Hardwick Clothes. The company was recently purchased by Cleveland, Tenn. businessman Allan Jones, who plans to turn the struggling suitmaker around within a year.
    Photo by Ellis Smith /Chattanooga Times Free Press.

Hardwick Clothes announced today it is launching Hardwick.com, a new e-commerce site for America's oldest tailored clothing maker.

The website is part of Hardwick's rebirth from bankruptcy and included an announcement today of Bruce Bellusci as the company's new chief operating officer.

Bellusci, who along with new clothing designer Jeffery Diduch comes to Hardwick by way of Chicago-based Hart Schaffner Marx, pledged not just to make a few upgrades at the Cleveland, Tenn.-based clothier, but to transform Hardwick into a top-tier American clothing label with the help of new owner Allan Jones.

Jones, who bought the Cleveland suit maker in a bankruptcy auction last month for $1.9 million, has pledged to spend far more to rebuild the 134-year-old company.

"Hardwick has been through two fires, two World Wars, the Great Depression, and leisure suits," Jones said in a statement today. "This website will ensure that Hardwick's legacy and reliability extend far into the future. It also enables us to tell the impressive story of a great American company and, with the rebranding of the Hardwick label, the new and exciting opportunities it will create with our retail partners."

Hardwick.com will include access through mobile phones, tablets, and desktops. The online store will feature suit separates, blazers, sport coats, and dress pants, including big and tall sizes and, later in the year, women's business wear.

"This website marks a new era in the history of Hardwick Clothes," said Jim Park, the company's vice-president of sales. "Hardwick's future will be a tribute to, and a continuation of, Hardwick's legacy as an all-American clothes manufacturer."

Read more in tomorrow's Times Free Press.

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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