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Formal Affair - A Bridal & Event Expo

Our 4th Annual Formal Affair is scheduled for Sunday, February 19, 2012. Say "I Do" to Chattanooga's largest bridal event, and sign up to participate today. It's the perfect opportunity for you to showcase your business, and talk one-on-one with those attending the event. Come prepared to do business at the show! Our 2011 Formal Affair was a tremendous success. Plans are in the making now for the 2012 Formal Affair, and this year's show promises to be just as big as the last!

Vendor Booth Information

A single 10' x 10' booth comes furnished with an 8' skirted table and two chairs. The back of the booth is 8' high black pipe & drape. The side panels are 3' high. As a vendor you'll be able to select your booth space if you sign up and pay your deposit prior to December 15, 2010. After this date your booth or booths will be assigned for you. Booths are held with a signed contract and a $200 deposit.

Booth Rental Prices

One 10 x10 booth....................................... $700
Two 10 x10 booths (10 x 20).......................... $1,250
Four 10 x 10 booths (20 x 20)......................... $2,225
Six 10 x 10 booths (20 x 30)........................... $3,000

Booth Includes

  1. Booth space at Formal Affair
  2. 1/8 page full-color ad in Formal Affair publication, which prints and distributes on Friday, February 17, 2012;
  3. The publication will also be posted on our website for one full year
  4. Listing of your business by category on the Formal Affair website, one full year
  5. Paragraph about your business on the Formal Affair site, one full year
  6. Ladder ad for your business on the Formal Affair site, one full year
  7. Lead list of all Formal Affair attendees, as well as Chattanooga Times Free Press engagement
  8. announcement submissions, for a period of one full year

Exclusive Lead List

Vendors will receive an exclusive lead list of contact information for all Formal Affair attendees following the 2012 show. Our vendor's primary target customers rely on the Chattanooga Times Free Press to publish engagement and wedding announcements that will be cherished for decades. A list of all engagement announcement customers will be sent to our Formal Affair vendors on a regular basis by email for a period of one full year. These leads can be used to further your marketing efforts, and are EXCLUSIVELY AVAILABLE to our vendors as an additional "thank you" for their participation in our 4th Annual Formal Affair

Booth Rental Prices

One 10 x10 booth....................................... $700
Two 10 x10 booths (10 x 20).......................... $1,250
Four 10 x 10 booths (20 x 20)......................... $2,225
Six 10 x 10 booths (20 x 30)........................... $3,000

Booth Includes:

  • Booth space at Formal Affair
  • 1/8 page full-color ad in Formal Affair publication, which prints and distributes on Friday, February 17, 2012.
  • The publication will also be posted on our website for one full year
  • Listing of your business by category on the Formal Affair website, one full year
  • Paragraph about your business on the Formal Affair site, one full year
  • Ladder AD for your business on the Formal Affair site, one full year
  • Lead list of all Formal Affair attendees, as well as Chattanooga Times Free Press engagement

Testimonials

"After taking part in the 2010 Formal Affair, we were thrilled with the response and increase of approximately 200 percent in our wedding business, directly traceable to our participation! The exposure during the event, as well as in the Times Free Press, and the engagement listings were invaluable! The Formal Affair Staff showed genuine care and incredible assistance not only to the bridal parties that came, but to each individual vendor. Having been involved the last two years, we are incredibly excited to be showcasing at the 2012 Formal Affair. Anyone who truly wants to grow their business NEEDS to be there!"
-KELCURT Media


"We were highly impressed with the hospitality and the assistance of the Chattanooga Times Free Press staff before, during and after the show. Also, unlike other bridal shows, it was nice to have refreshments for the vendors."

- Chattanooga Marriott Hotel


"The number of brides in attendance was outstanding. There was a great selection of vendors for the brides to visit."

- Southern Belle/Chattanooga Riverboat Company


"I really liked the way the staff took care of each vendor. Customer service was a priority, and everyone was so pleasant to work with. Overall, it was a well-coordinated event. Even the vendor parking during set-up was well organized."

- First Things First


"The layout and vendor participation was great. There was a great turn out of brides and the staff was awesome."

- The Chattanoogan


"Thanks Formal Affair for another successful show! Once again I'm seeing immediate results. You really know how to bridge the gap between brides and business owners. See you in 2012!"

- Terry's Disc Jockey Service


"We thoroughly enjoyed the Formal Affair Preview Party that was held for the vendors, and feel that the bridal event was very well organized. We also appreciated the advertising efforts that went into making the show a success. I can't think of anything that could be done to make it better."

- Soli Photography


"We like the added element of a special guest at the Formal Affair. The communication was excellent and the show was very professionally done."

- A Dressy Affair


"There were lots of brides, and we received great support from the Times Free Press staff."

- Showtime Rental


"The atmosphere was great, and the Formal Affair staff was exceptional. They went out of their way to make this event a success for the vendors. A lot of time, money and effort went into making this show great, and it showed."

-Meredith Lewallen, Tennessee Aquarium


"I really appreciated the personal touches you put forth in an effort to accommodate the vendors. Also, I would much rather support a local show."

-Tara Graham, Chattanooga Choo Choo


"I am glad we participated in the Formal Affair. I wanted to comment on how nice and accommodating the staff was. They were awesome!"

-Tonya Lytle, The Mill


"The staff made us feel like we were actually wanted at the show from the very start, from signing the contract to the event day. Even now, after the show, we feel a part of the event and we like that feeling."

- Brenda Gray, DJ Gene Lovin - 410 Productions


"More genuinely interested prospects, and a higher class of clientele. The availability of the Times Free Press staff was very thoughtful."

- Blissful Moments


"The steady flow of brides was wonderful and we met over two times the number of people in 2011, than we met in 2010."

- Simplicity Gourmet