Social media experts at the marketing agency FleishmanHillard work in a Chicago command center on the Get Covered Illinois marketing campaign. As the state-contracted agency pivots away from a full-force marketing barrage because of early technical problems with the health care law’s federal website, the social media team has assumed responsibility for educating Illinois consumers and tending to their frustrations.
Social media experts at the marketing agency FleishmanHillard work in a Chicago command center on the Get Covered Illinois marketing campaign. As the state-contracted agency pivots away from a full-force marketing barrage because of early technical problems with the health care law’s federal website, the social media team has assumed responsibility for educating Illinois consumers and tending to their frustrations.
Photo by Associated Press /Chattanooga Times Free Press .
published Friday, October 18th, 2013
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