Audi is currently looked at as, perhaps, the premier luxury auto from Germany. MB and BMW have lost many followers and Lexus drivers are looking to something new - and not the MBor BMW. But the US market will NEVER accept a "luxury" car built in Mexico. If the Audi and VW leadership do not grasp this concept, they will miss a huge opportunity. Americans buy Mexican and Chinese goods to save money - not for status reasons. A Mexican built Audi will be a laughing stock - regardless if it is $10k less than the competition.