Sweet_Lorraine's comment history

Sweet_Lorraine said...

I dropped in from the Wall Street Journal's "Best of the Web".

A question occurs to me: Why does the airport need to tweak its branding? If I lived in Chattanooga, I'd use the airport. Since I don't, I'll fly in to CHA if and only if it's reasonably close to my eventual destination and if the flights are conveniently scheduled and well-priced. Not only are none of these factors going to be affected by marketing initiatives, but I don't believe any of them are anything the airport has any influence over at all.

Who are you trying to attract? Is a business going to refuse to relocate to Chattanooga because the airport has a non-streamlined name? Do passengers go out of their way to fly from other airports because CHA is "so last year"?

Anyway, thanks for brightening my day.

September 27, 2011 at 8:11 p.m.
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