published Sunday, May 15th, 2011

Coffee Crafters becoming Toast Cafe on Vine Street

• Name: Toast Cafe, formerly known as Coffee Crafters

• Location: The business is moving to 326 Vine St., downtown Chattanooga.

• Age: Founded in 2003

• Status: The cafe will open May 31, the day after Memorial Day, according to owner Kent Baumhover. He’s working to get plumbing, flooring and a coffee roaster hooked up. He’s finishing up the installation of gas lines and setting up the service counter at the same time.

• Features: The new store, the former location of Chad’s Records, will offer a dramatically larger space for customers and workers alike. Baumhover will increase capacity to 60 seats from 12 currently, and will be able to continue in-house roasting. As part of the relocation and new name, he plans to expand the menu by 20 percent and offer both lunch and breakfast to customers in addition to coffee.

• Hurdles: Baumhover suffered a neck injury in March, so doing all the construction work himself has been difficult. He’s recruited friends from the community to help with the heavy lifting, but it’s still been challenge. In addition, the coffee and restaurant industries have taken “a real hit recently,” he said, so the financial burden has been difficult as well.

• Lesson learned: When taking on a large project, it’s best to divvy it up piece by piece instead of trying to juggle too many balls at once, the cafe owner said.

• Goal: The ultimate goal is to stay on Vine Street, where he has cultivated a customer base consisting of students, Unum employees and courthouse workers, he said. “Ninety percent of the people coming through our door have been coming in as long as I can remember. You really develop a good feel for the community here,” Baumhover said.

about Ellis Smith...

Ellis Smith joined the Chattanooga Times Free Press in January 2010 as a business reporter. His beat includes the flooring industry, Chattem, Unum, Krystal, the automobile market, real estate and technology. Ellis is from Marietta, Ga., and has a bachelor’s degree in mass communication at the University of West Georgia. He previously worked at UTV-13 News, Carrollton, Ga., as a producer; at the The West Georgian, Carrollton, Ga., as editor; and at the Times-Georgian, Carrollton, ...

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timesfreepress said...

Are you a coffee or a tea person?

May 15, 2011 at 1:57 a.m.
chatttn said...

tea please

May 16, 2011 at 12:05 p.m.
Robert59 said...

Coffee & tea. And I note that Chad's Records has moved next door to his old space!

May 16, 2011 at 3:45 p.m.

I'm in L-O-V-E with my tea, no sugar please.

May 16, 2011 at 6:07 p.m.
onotoman said...

I wonder if he will start offering tea to boost his menu. I know that there are people who prefer tea over coffee, and those people will certainly appreciate the inclusion of tea in the menu. It nice to see the community feel in that cafe, as such atmospheres are hard to come by these days.

Gemma -

February 17, 2012 at 4:25 a.m.
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