published Friday, February 3rd, 2012

Ringgold Advance Auto Parts completes remodeling of store

Wyatt Poteet, 3, looks over miniature versions of monster trucks with Sheila Parsons on Thursday. The Advanced Auto Parts store in Ringgold, Ga., celebrated the business's remodeling with a meet-and-greet with the Stonecrusher monster truck and its driver, Morgan Kane. The store was one of three locations showing off the trucks.
Wyatt Poteet, 3, looks over miniature versions of monster trucks with Sheila Parsons on Thursday. The Advanced Auto Parts store in Ringgold, Ga., celebrated the business's remodeling with a meet-and-greet with the Stonecrusher monster truck and its driver, Morgan Kane. The store was one of three locations showing off the trucks.
Photo by Jake Daniels.
5072 Alabama Highway
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• Name: Advance Auto Parts

• Location: 5072 Alabama Highway, Ringgold, Ga.

• Contact information: 706-965-8520

• Products/services: Replacement vehicle parts and accessories

• Age: The store has been in Ringgold since 1992, and has been at its current location since 2004. Last week, the unit wrapped up a full-store remodeling.

• Remodel differences: Advance Auto Parts redesigned the interior of the store, providing customers with a fresh look. The auto center also expanded its inventory in brakes, water pumps, alternators and starters.

• Target market: Individuals preparing for do-it-yourself car care and professionals looking for supplies

• Biggest hurdle: Keeping business going during the remodeling process. Manager John Clemmons said it was sometimes difficult to focus on customer service, but his staff pulled through. “We had 10 people here setting up everything,” he said. “It was hectic for a little while.”

• Biggest reward: Customer response to the remodeling. “It’s really been positive,” Clemmons said. “A lot of people were wowed by it.” He expects customers will be even more pleased as they come back and discover the store’s expanded inventory.

• Goals: Focus on customer service. Clemmons said he’ll feel successful if he sees ever-increasing repeat business.

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